EffectiveNew Jersey

New Jersey Data Privacy Act

Data last verified: March 23, 2026

Effective Date
January 15, 2025
Enforcement Date
Not specified in statute

Summary

New Jersey Data Privacy Act provides consumers the right to opt out of profiling for significant decisions and requires data protection assessments.

Who It Applies To

100K consumers OR 25K consumers + revenue/discount from data sales

Min Consumers:
100,000

Any threshold triggers applicability

Penalties

Penalty Range
$0$20,000per violation
Cure Period
30-day cure period
Private Right of Action
No private right of action
Enforcement Body
New Jersey Attorney General (exclusive, § 56:8-179)

Requirements (3)

  • Opt-Out§ 56:8-170(a)(5)(c)

    This law provides consumers the right to opt out of profiling in furtherance of decisions that produce legal or similarly significant effects.

  • Impact Assessment§ 56:8-172(a)(9)

    This law requires controllers to conduct data protection assessments for processing activities involving profiling, targeted advertising, sale of personal data, or sensitive data.

  • Consent§ 56:8-172(a)(4)

    This law requires controllers to obtain consumer consent before processing sensitive data.

Claire tracks 31 state and local AI laws across 23 US states. No prescriptive federal AI compliance statutes have been enacted. EU AI Act and sector-specific regulations are not covered.

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